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Page speed is one of the important ranking factors. If your pages take too much time to load then you are likely to lose some valuable users. Faster pages tend to drive more traffic and have higher conversion rates. The user is likely to abandon the page if it takes more than 3 seconds to open. People tend to get confused between page and site speed. Though both of them impact UX, page views, and the ranking. These two terms are not the same. We can describe page speed as the time taken...
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Have you ever wondered, how come two pages with almost similar content have completely different SERP ranking? Certainly, the most common answer would be with a better SEO strategy, but the underlying reason lies within keyword research. Over the years, keyword research has come a long way, implementing various ways to reach out to the right audience. In this article, we are going to discuss some of the most prominent ways in which you can get better at keyword research.  What Exactly is Keyword Research? The sole purpose of keyword research is...
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Off-Page (aka off-site SEO) should be an essential part of any campaign you are pursuing. For higher success rates, implementing off-page SEO becomes important. If you want to improve your ranking in the SERPs and increase your brand’s visibility then you need to rely on off-page SEO. Optimizing your site to rank higher and drive relevant traffic is known as on-page SEO. This won’t suffice to make your campaign successful. We need to depend on off-page SEO as well. But what is off-page SEO? Let’s discuss it.  What is Off-Page SEO?  To sum...
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Do you know that there are a plethora of elements on your website that can drastically improve your over ranking while generating the traffic you want? In fact, with almost 40% of all the website traffic coming from a search query, it is very important to pay close attention to on page SEO.  With Google’s algorithm constantly being updated, it is very crucial that you stay tuned in to all the latest changes and implement the best SEO practices. Once your websites start to show up on the search result, this is when...
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Core web vitals are an array of specific factors that Google considers to improve the overall experience of the users. Google’s Page Experience Update, according to this new ranking algorithm the ranking would depend on how users perceive the experience of interacting with a particular site.   No matter how engaging your content is if it fails the speed ranking test then the conversion rates are likely to be the same. You need to focus on several user page experience aspects and optimize them to rank higher.  Google has confirmed that...
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It’s frustrating when you are not getting the desired results even after spending ample time and resources. This might get you thinking even with the poor UI design and lower site authority how come your competitor generates more traffic.  The sole answer to this question would be the SEO site audit. SEO audits can take your revenues to the next level. Once you perform an SEO audit then you can boost your Google ranking and drive organic traffic.  Whether you’re trying to optimize your small business or working for an...
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While last year wasn’t too hectic with any major SEO update, the story is completely different this time around. Google has been working on some of the major algorithm updates, completely changing the way we perceived search engine optimization.  This, in turn, can shift the existing metrics of ranking factors. Now is the best time than ever to futureproof your SEO priorities, and make your website rank for years to come. So, buckle up your seat belts, our comprehensive SEO Guide is bound to be fruitful in the long run.  Pay Close...
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