In modern SEO, we know the importance of relevance and authority. Organic link building is essential so that you can stand as an authoritative site and rank for the relevant keywords. Only quality content would not suffice to improve your rankings in the SERPs. There are other factors Google considers while ranking sites.When you incorporate quality content, good UX, on-page/off-page SEO, along with organic link building then expect to drive more organic traffic and outrank other sites. Certainly, Google has always considered backlinks as an important ranking factor. Today we would talk about broken link building, which is one of the most effective and scalable link building tactics.
The broken link is a strategy that means you find a broken or a dead link and recreate the broken link and assist the webmaster to replace the broken link with the new recreated link. A broken link hampers the UX leading to some severe damage to your site. Furthermore, it impacts your business as well. So, fixing it becomes necessary. We know that when search crawlers try to read your site through links if they fail to identify the site then it can affect the long-term SEO results. The more high-quality backlinking your site has the better. Google considers your site reliable and authoritative.
There are various reasons for the broken link on your site. If not considered then it can hamper your company’s reputation in the industry. Broken link building has been in for years. It would never go out of trend because the internet has broken links regularly which controls the flow of link equity throughout your site hurting your site rankings. No one wants to give their user a bad experience the first time they visit the site. For instance, a user is searching for something online then she would come across your site but while clicking on the web page if it redirects to a 404 error then the user would instantly leave the page. That’s when broken link building comes to your rescue. The process of broken link building is carried out in three ways,
To stand as a dominant player in the industry get as many as genuine, high-quality links from other sites.
So, let’s look at some of the effective ways you can drive organic traffic to your site and increase your rankings in the SERPs.
1) PICK THE RELEVANT KEYWORDS
See, if you fail to pick the relevant keywords then your site would never show up in the search results. You can either go for short or long-tail keywords. Both have their advantages and disadvantages. Relevant keywords are an essential part of any SEO strategy. For example, if a user is looking for a product then it’s obvious that she would go for the first three-four sites shown. Then they would make the purchase accordingly. If your site never shows up in the SERPs then how can you drive traffic and generate revenue. Using relevant keywords can help you outrank other sites. You can rely on keyword research tools to find the relevant keywords for your site.
2) FIND SITES THAT HAVE BROKEN LINKS
Finding the website and addressing the broken link issue of their site to the webmaster and offering a replacement would work in your favor. You can use different tools to find sites with broken links. Many of the tools available are free to use. There are various reasons behind your content’s broken link including linking to a third party, moving a webpage, etc. The issue needs to be addressed as soon as possible.
3) FIND EVERYONE THAT IS LINKS TO A BROKEN LINK
You can either reach out to an individual with a broken link on his site or everyone else who is somehow connected to the broken link. Now, pop the broken link to the link checker and see how many sites are connected to the dead link.
4) CREATE GOOD QUALITY CONTENT TO REPLACE THE BROKEN PAGE
You can create content that is fitted to be a good replacement for the broken page. Hypothetically, you have found a dead link. If you have a similar blog post then that’s better. If you don’t have then create one. Using the old content for reference would be helpful. We all know the importance of relevant content. If the web crawlers fail to understand the relevance of your content then you would never appear in the search results. The content on the web page should match a search query. Your content should be precise yet informative with relevant keywords to increase your rankings.
5) OFFER A SUBSTITUTION
Now, you can send an outreach email to their SEO manager informing them about the broken links you have found on their website and offer a substitution for the same. Sending a follow-up regularly would increase your chances of them linking to your site. Do the same for the other domains and gradually you would start getting high-quality links to your site. We would not recommend sites that have been dormant for so long. Rather move on to your next target. Pursuing such sites would only waste your time. Don’t be too pushy when you’re writing an outreach mail to the SEO specialist. Explain to them how linking to your site would put value to their site.
There are several reliable tools like SEMRush, Ahrefs, Google Search Console, etc, which would help you to find the broken links and fix them. It is essential to monitor your site regularly so that you don’t miss out on anything. Let’s see how to find broken links on SEMRush, one of the best SEO tools available.
SEMRush is a great SEO tool to start with. Though it’s a paid service you can opt for their 30 days free trial as well. After you sign up for your SEMRush account. Get to the homepage, click on “Site Audit”. It would redirect you to the site audit page. Now, click on “New Site Audit” from there. Then you need to type your domain name. After that, configure the site audit settings. Selecting the number of pages, you want to crawl click on the “start crawling” button. It will take some time. Once the process is over, you can check the broken links under the report overview.
Start Creating Your Link Building Strategy Today
Make sure that you are providing value to your customers. Fixing broken links is by far one of the most powerful link-building tactics that improves your SEO authority helping you to rank higher in the SERPs. At first, you might wobble but with time when you get efficient with it, it’s a great way to get high-quality links to your site. So, start working on your link building strategy and your website will attain a higher SERP ranking in no time.