Well, everything is all set. You’re ready to start your business and create a site. The next thing you would be doing is to look for ways to promote your site so sales roll in. Driving quality organic traffic on sites is quite challenging. It would take years. But it’s not impossible. The more website traffic you get, the more sales you generate. You must have seen that with high traffic, there are low conversion rates. Maybe, people are visiting your site, but not buying any products or choosing your service.
In this guide, we will discuss 7 ways to increase your site’s traffic.
1) SEO (Search Engine Optimization)
The first thing you need to increase the visitors of your site is to improve the SEO. If your site is not visible to most people then forget about making sales. You have to optimize your site and include the most searched keywords in your content.
So, every time someone searches for a particular keyword or related keywords, your content would show up in the search results. Once you find the relevant keywords for your site, you can optimize the site and make the necessary changes.
Steps to a Successful SEO
Keyword Research: Keyword Research is crucial for SEO. To boost inbound traffic, you need to spend a lot of time doing keyword research.
Competitive Intelligence: You need to know your competition? What are they doing? Find out who is linking them? If you see any dead link, approach the webmaster. Analyze your competitor, find out their strength. You can develop a strategy accordingly.
Link Building: If you want to stand as an authoritative site, then link building is a must. Backlinking from high-quality sites would act as votes for your site.
2) Content Marketing
To put it simply, content marketing is the process of creating relevant and valuable content to boost your website’s traffic. We all know, marketing is not possible without content. Content marketing should be the core of any type of marketing tactic. People can never buy your products if they can’t find you on search engines.
Up to 93% of the buying cycles start from search engines. Well put together, we can say that content marketing is another great way to build organic traffic. Once your site gets recognized and ranks better in the SERPs then you would get more visitors. Furthermore, when you provide relevant and valuable content to your audience, you build trust with the customers.
They won’t hesitate to make the next purchase and they would suggest their friends try your service or products. That way you build brand awareness at zero cost. Rather than pitching for your products or services, you reach your targeted audience with minimal effort.
3) Manual Email Outreach
You get in touch with influencers and webmasters via manual email outreach. In content marketing, the SEO personnel would reach out to webmasters and influencers for backlinking, to promote the content or form a collaboration. If you manage multiple sites, then you must have received a ton of outreach emails.
Certainly, some of them really turn out to be complete scam. With all these, you might be thinking should you spend time on this? The answer is yes. Sending the right type of email outreach can do the job. Make sure you are sending emails to the right people.
Some benefits of email outreach includes:
It helps you to build links. You know how important backlinking is for your website. When you manage to get quality links from reputed sites, people would consider you genuine.
You can build relationships with people from the industry. It opens a way for lots of opportunities like guest blogging, partnership, and many more.
4) Video Marketing
Some of you might not be using video marketing to increase your sales. About 60 to 80% of people would buy products after watching a video. Take this example, if you’re company selling shoes, then the right thing to do would be to add videos of models wearing your shoes. Believe me, it always works.
You can ask your customers to record a testimonial. That can double your sales. When people see these testimonials, they would believe that you are genuine. Another thing you can do is, create video ads for the products and share them on social media.
A lot of marketers recommend video marketing to drive traffic on the site. Be clear to your audience. Video marketing to boost sales can never be a bad idea.
5) Social Media & PR
Optimizing your social media profiles is equally important as optimizing your site. Remember that a good social media profile can get you a great number of visitors. If you include your site’s link on the profile then there are high chances people would click on that link. Don’t miss out on anything important while filling in the profile’s details.
Social media offers an opportunity to get you to connect with your audience directly. Don’t avoid them. Try to understand what they need. Ask them what can you improve. The main goal is to make sales roll in. Your customers should be the priority.
Consistency is the key. Post about your products or the services you offer. Keep them engage or they will leave the page abruptly. Try to attract the audience by sharing visual content. Running Q&A Polls and Social Media Contests is another great idea to gain followers. It will take time but you will see changes with time.
6) Target Long Tail Keywords
Long-tail keywords are longer and relevant phrases users type when they are actually about to make a purchase. Most sites focus on short-tail keywords but long-tail keywords can also get you potential customers. Take this example, if you’re a company selling handbags then there are fewer chances for you to rank better in the SERPs.
There are so many sites competing for the same short-tail keywords. However, if we choose to go for the longer keyword like this one, fashionable budget-friendly women’s handbags, then you can expect your site to show up on the search results page.
How to Find Long Tail Keywords:
Use Google suggestions. Whenever you’re typing something on Google, then Google would suggest you some relevant variations. You can use them.
The next thing you can do is use Google’s related searches. When you look for something on Google, then at the bottom of the page there are some related searches available.
Browse Q&A Sites: You can check sites like Quora, Yahoo answers where people frequently post questions related to products and services.
Use Tools: There are online tools that would help you find long-tail keywords for your site. Some of them are free while others are paid.
If you’re starting new, we highly recommend advertising. Advertising is essential for every aspect of a business. To attain your marketing goals, advertising plays a crucial role. Well, there’s a lot of competition in the market, if the people didn’t like your products and services then it’s obvious, they would try a different brand. If you had made any changes in your services then you would want to inform your existing and potential customers about newly added products.
You can do this through advertising. Moreover, advertising helps the customers to make the right purchase. Advertising is beneficial for both existing and new businesses. Retargeting, display advertising, and social media advertising are some of the best ways to reach out to potential customers.
Social Media Advertising: Social Media Advertising places ads on social media sites to promote the site and generate more sales.
Display Advertising: Display Advertising over the designated area of the website or social media platforms. (Facebook, Instagram, etc).
Retargeting: As the name suggests, retargeting would show ads to people who have already visited your site once and would likely return to make a purchase.
We advise you to adjust your paid strategies as per your requirement.
You need to come up with effective strategies to drive traffic to your site. If you feel that the conversion rates are far lesser than you’ve expected then it’s high time you follow our guide. Users who find your site on the search engine are potential customers.
So, you better not disappoint them. And of course, attracting new people to your site is quite challenging. Make sure your products and services meet the requirements of the visitors.