Have you ever wondered, how come two pages with almost similar content have completely different SERP ranking? Certainly, the most common answer would be with a better SEO strategy, but the underlying reason lies within keyword research. Over the years, keyword research has come a long way, implementing various ways to reach out to the right audience. In this article, we are going to discuss some of the most prominent ways in which you can get better at keyword research.
The sole purpose of keyword research is towards finding the right keyword used by your audience while looking out for a certain product or service. That being said, keyword research plays a crucial role in strong holding your SEO strategy. With a plethora of determining factors, there are several ways you can make the right keyword research.
Your first and foremost task is to have a clear understanding of your business, who your customers are, and most importantly what they want from you. In fact, this is the most crucial step for a successful SEO practice. But, at the same time, the majority of the individuals cut their corners while overlooking keyword planning. In fact, oftentimes your idea of ranking is different from what your audience is actually looking for. Focus on your audience, and gain insights from the keyword data. For example, if you are an ice-cream seller, here are some of the most important questions you need to ask your audiences:
Once you are successful with your campaign, you can discover various keywords that can be used to ensure you reach out to the right audience.
It is imperative to understand that keyword research is not just any one-off task. With your entire website’s foundation built around the same, you need to constantly opt for keyword research for proper evaluation and maintenance. With the #1 result in Google getting almost 32% of all the clicks, new keywords tend to emerge every once in a while. In other words, keyword research is an iterative task worth doing. With your website’s content striving to serve the needs of your audience, regular assessment is a must-have. So, your keyword research directly correlates to the frequency of uploading new content to your website. This can either be a new blog post or just even completely restructuring your website.
It is very crucial that you properly perform keyword research in a particular manner. In this article, we are going to discuss a step-by-step guide and how to properly implement them in your business.
1. Determine Your Mission
Your first and foremost task would be to determine the mission of your company. In fact, you can take your fair share of time and literally write down the same. Having a clear understanding of the company mission can help you get one step closer to better keyword research. After all, to date, 49% of the marketers still believe that organic traffic can help you to reach the #1 ranking. In case, you are starting out, make sure that you own only a small part of the niche, and look for further expansion over time. This way, you can easily generalize your mission.
2. List Your Keywords
Your research also requires making a list of keywords most preferably within a spreadsheet. Make sure to keep your mission in mind, and curate the list accordingly. Take into account all the questions we mentioned earlier, and find as many answers as possible. With a clearer mission in mind, you would create the perfect image for your niche, acquiring unique selling ideas.
3. Research Your Keyword
After creating the first draft for your keyword, you need to dig deeper into the domain of keywords. Luckily, you can find a plethora of keyword research tools in the market. In fact, the easiest of the lot is to take assistance from Google itself. After all, with 86.86% of the entire search engine market, Google reigns supreme. Just type in your key phrase, and Google would suggest you with various similar keywords. Similarly, you can also look for ‘related searches’ to get more insight into Google results.
4. Long Tail Keywords Should Never Go Unnoticed
Long gone are the days of key stuffing, as people are opting for more focused ways of search terms. At the same time, these ‘head’ terms already have a lot of competition. On the contrary, while long-tail keywords have less traffic, they also have less competition. Often being longer, they are also focused than any head term, ensuring you provide the audience exactly what they were looking for. So, during your keyword research, always make sure to add them to the lot.
5. Analyzing Your Audience is a Must-Have
The frequency and usage of your keywords largely depend upon your competition. With higher competition within your niche, you have to face a hard time ranking. At the same time, with fewer to very little competition, using the head terms would do just fine.This is where you can also take assistance from Google Ads as well. Generally, keywords with higher competition tend to have higher pay per click. So, you would know which keywords are actually harder to rank in the organic search results.
6. Never Miss Out on Search Intent
Based on the latest SEO strategies, you have to look for the questions people are asking and provide them with a suitable solution. So, make sure to figure out the intent of your audience and the key phrases they are looking for. Websites like AnswerThePublic can also provide you with assistance towards finding search intent for your audience.
7. Determine Your Keyword Strategy
Now that you have collected all the data, It is the best time ever to determine which keyword strategy suits the best for your business. Generally, your spreadsheet should have the combination of all the head keywords, long-tail along with that of your competitor’s. Also, think about the content you will be uploading, and use key phrases from the search intent.
8. Work on Your Content
Last but not least, now is the best time ever to start working on your content. Incorporate all the keywords, and scatter them throughout your landing page. Just bear in mind, you won’t be able to see results immediately. With the idea of a long-term effort, your keyword strategy would certainly help you.
This goes without saying, implementing all the above-mentioned keyword research strategies can significantly change your SERP ranking for the greater good. With a clear understanding of the keywords, you can always reach out to the right audiences, increasing your business to many folds. Your market would let you know where your mission is going to be effective or not.