Link building is of utmost importance in ranking your web pages. The websites that ample links are considered “authoritative” and their rankings automatically get better in SERPs. Link building plays a significant role in driving organic traffic.
If you’re new to SEO, then there’s a lot to figure out when it comes to the wide world of link building.
We all know the importance of quality, authenticity, and relevance in SEO. For, long-term success most organizations choose link building. Well, if we consider different SEO strategies, then some will say that create great content and wait for links to come naturally, others would say that the sole solution to drive organic traffic is PBNs.
Let’s start with the basics of link building.
What is Link Building?
In SEO, link building is the practice of obtaining hyperlinks from other websites to your own with the intent of increasing the search result rankings of your website.
The “white hat” link building strategies you can employ to rank higher can be done in two steps:
1) Your content should be relevant and SEO-friendly making it worthy of a link.
2) The other thing you can do is simply showing it to people who own a website so that they can allow you to link to their site.
Why is Link Building Important?
According to Google’s Andrey Lipattsev, links are one of the three major ranking factors in Google. To rank higher in SERPs you would certainly require links.
Search engines treat the link as votes for popularity and reliability. There are a thousand of content on a given topic on the internet but what makes it unique and stands out amongst all the content is the actual text a linking page uses to talk about their content.
When building links to your website always aim for high domain authority websites. It is seen that pages with more backlinks rank higher in the SERPs.
The correlation between the referring domains and organic search traffic of websites is one of the most important ranking factors in Google’s algorithm.
We all know that creating skyscraper content would get you more backlinks which would improve your ranking. Remember that links from quality reputable sites within the industry are going to help you. On the other hand, low-quality pages won’t get any links which can affect your ranking.
What Links Mean for Search Engines
The search engine uses links in two ways:
1. To find new web pages and use them in their SERPs.
2. It helps them to make out how each website page should be rank in their search results.
When a crawler visits your website, it extracts the content of your site and stores it in its databank. In this manner, they would determine whether that page meets all the requirements to be ranked for relevant keywords (Google created a short video to explain that process).
When they’re deciding the ranks, they won’t only consider your content: they would also check the number of backlinks and see if those backlinks are from a genuine site or not. However, we need to understand that it’s not a numbers game. The quality of the links is the main deciding factor.
Best Link Building Tactics
1.Pursuing competitor’s links
Spending time optimizing your website but still not getting results. If your competition is getting ahead of you then understand that they have a solid backlink profile. You need to figure out what links would be worthy of pursuing to rank higher in the SERPs. To boost your rank, links from high authority can be helpful.
1. To drive traffic on your site, try to get links from pages that link to your competitor’s.
2. You need to study how impactful links are obtained. Find out some similar pages to get links.
2. Creating linkable assets
To grant your website more visibility you can easily build links. But it would be great if your content is making people actually want to link to your site.
When we talk about linkable assets we consider these specific things.
Go accordingly. Think about all the things you have and consider things you don’t have, what can be done to make your site noticeable.
Content promotion is an essential part of an SE0 strategy. If your organization doesn’t have a large existing audience then you would have a hard time driving traffic on your site. The sole solution to this problem is content promotion. For organizations looking up to expose their content to the audience, content promotion is a must.
You can promote your content in three ways.
You can pay to help your content get more reach on a variety of platforms. You can opt for Facebook ads Outbrain to get draw potential visitors to your site. The more you advertise the better the chances are there that other sites would link to your site.
Content outreach is how you make contacts with people who own a site and would willingly link to your site.
Through advertising, you can get connected to such people but you can also try sending them a personal email. You can share your content on social media sites as well.
You can also use online communities to promote your business. Online communities are the perfect place for blog post promotion. No matter in which industry you’re in, there’s always an online community where like-minded people share their ideas and views. You can promote your content in such communities.
How Else can Link Building Benefit my Business?
Link building not only improves your ranking and drives organic traffic but can also benefit your business. You can reach out to so many people from the same industry and that can help you promote your business at large. Moreover, it ensures long-term relationships. The more relationships you have with the people of your industry, visitors would consider your site genuine and authoritative.
After link building, if your site is able to drive organic traffic then it’s obvious that there would be an increase in the leads and sales.
Oddly, it is true that links can come naturally as a result of how unique your site is. For instance, if you’re doing great on your own and launching an exclusive product then you’ll probably get tons of links to your site.
Create Your Link Building Strategy Today
So, that was our curated guide towards a successful link-building strategy for your website. Implementing the same can significantly boost your website's SERPs ranking in no time. It’s time to attain your online business to reach greater heights and reap all the benefits of link building.