Page speed is one of the important ranking factors. If your pages take too much time to load then you are likely to lose some valuable users. Faster pages tend to drive more traffic and have higher conversion rates. The user is likely to abandon the page if it takes more than 3 seconds to open. People tend to get confused between page and site speed. Though both of them impact UX, page views, and the ranking. These two terms are not the same. We can describe page speed as the time taken to show content on a specific web page. No matter what quality content you put on your site but if no one is visiting your site due to slow pages then it can hamper your reputation in the industry. If you don’t want to lose your valuable customers then consider page speed optimization. In fact, ignoring Page speed can cause you a lot more damage than you expect it to be. Page speed optimization is one of the essential parts of an SEO strategy. If you don’t want to hurt your ranking then consider doing it. In this article, we are going to discuss all the tactics you can incorporate for page speed optimization.
First of all, page speed is the crucial factor when it comes to ranking your site. Surveys reveal that 50% of the users expect your site to open within 2 to 3 seconds. They would instantly leave slow pages. Additionally, a slow page only delays the process of website crawling. If a site is speed optimized then it enhances the user experience and attracts potential customers. Back in 2010 Google announced that it would consider page load time when ranking different sites. After seven years, Google declared that page speed would be considered as a major ranking factor. Early 2020, Google made an announcement that Page Experience Update is set forth to launch in May 2021. As per this new ranking algorithm, when ranking sites Google would highlight sites that have great page experience.
Page speed affects UX, which can either make or break your site. There are a lot of benefits of page speed optimization. Follow these tricks to optimize your page speed and drive traffic.
1)OPTIMIZE IMAGES AND VIDEOS
The first thing you can do is optimizing images and videos. Large unoptimized files might be the reason for the slow performance of your site.Reducing the file size of all media assets can prove to be helpful. Make sure that both the photos and videos are compressed. You can try WebP, which is an amazing image format that allows you to create smaller file sizes without compromising on the quality of the image. Maintain a limited number of the media asset on a web page. Don’t make the mistake of putting too many images and videos on a web page. It would have a negative impact on the performance of the site.
2)MINIMIZE HTTP REQUESTS
As per Yahoo, 80% of the page’s load time is determined by how much media asset you have on a web page. All these elements make up the HTTP requests. If your site is slow because of all these elements then you need to reduce the HTTP requests. For reducing HTTP requests, you can enable lazy load, disable un-needed plug-ins and reduce the size of the files.
3)UPGRADE YOUR WEB HOSTING PACKAGE
It is seen that most website owners opt for cost-effective web hosting packages. It’s a good outlook when you’ve just started. You can stick to the same shared hosting if your site is small and the users are not facing any issues. As your site grows significantly, then this shared hosting plan becomes less effective. You should consider upgrading the web hosting package if your site is running slow. Moreover, slow sites lead to a profound drop in the website's SEO ranking and increase in the user's bounce rate and a lower rate of conversions.With time, as you try to add more pages including images and videos (resources) to your site then it won’t be able to handle it. If you’re facing any of these issues then it’s high time that you upgrade to a comprehensive web hosting plan. There are three different options you can choose from:
4)REDUCE SERVER RESPONSE TIME
Slower response time has a negative impact on the performance of the site. Users hate it when they have to wait too long for a page to open. Reducing server response time should be an important part of your SEO strategy. That would benefit your competitor who has done page speed optimization. You would only lose your valuable customers. To reduce server response time, you can use reliable web hosting, optimize your web servers, minify scripts and optimize databases.
5)PERFORM AN SEO AUDIT
An SEO audit is a must to check the health of your site. It would take you around two weeks to one month depending on the size of the project. An SEO audit is a process of identifying any issues that are restricting your site to rank higher rank in the SERPs. Making SEO audit part of your ongoing project can help you identify all the issues including page speed and fix them as soon as possible.
Page Speed Tools and Resources
Here are some of the page speed tools and resources you can try.
Chrome User Experience Report : Chrome User Experience Report would give you an insight into your website. It would provide you with all the relevant information you would require to optimize the site.
Lighthouse : Lighthouse is a reliable open-source tool to improve the quality of web pages. A high score in Lighthouse indicates that your site has no major issue so far. You can run Lighthouse directly from the web page. Click on “Inspect Element”. Now after opening the Chrome Dev Tools click on Audit located to the far tab right. Finally, you can run the Lighthouse on the browser.
Page Speed Insights : Page speed insights give you valuable information related to the performance of your site. Furthermore, it offers suggestion so you can make necessary changes accordingly and enhance user-experience.
Testing Your Website Mobile Speed and Performance You can test the mobile speed and performance on https://www.thinkwithgoogle.com/feature/testmysite/. Make your web pages load faster no matter what device you use. Providing a mobile-friendliness site would help you drive traffic and rank better in the search results.
High-performing scalable sites result in improved search rankings, happier customers, and higher sales.Optimizing page speed is key to the long-term success of your site. Implement the above-mentioned suggestions, and easily speed up your website.