To be precise, domain authority is the number of high-quality backlinks your site has managed to get from the reputed websites. It estimates the possibilities of your SERPs ranking. So, the higher the DA, the better are the chances for you to rank high on the search results page.
Why Domain Authority Matters?
We cannot say that domain authority is just another ranking factor. Rather, it directly correlates to SERPs. To put it simply, DA is the exact representation of the search results landscape.
Keep an eye on your domain authority score, but don’t forget to focus on other things that make your site rank higher. When your site has quality backlinks from the higher DA sites, then you can expect to increase your rank on the search results page.
What is a Good Domain Authority Score?
If you’re starting new, then your domain authority score would be 1. With time, you can improve it.
But as per Moz, there is no good or bad DA score. A site having a close DA PA score to 100 is considered great while the one with close to 0 is bad.
Look at the chart to get a general idea.
Domain Authority |
Level |
0-10 |
Worst |
10-30 |
Bad |
30-40 |
Acceptable |
40-50 |
Average |
50-60 |
Good |
60-90 |
Excellent |
90-100 |
Ideal |
How to Increase Your Domain Authority Score?
Follow these steps to boost your site’s domain authority score.
1) Work on Your Off-Page SEO
Off-page SEO includes all the activities done outside the site to drive traffic to your site. Ghost posting, forums, brand mentions; all these come under off-page SEO.
Link building is one of the vital parts of Off-page SEO.
Try approaching the webmasters of reputed sites to consider your site for replacing the broken link.
2) On-Page SEO Optimization
You can optimize the various on-page SEO ranking factors including URL, quality content, alt images, internal linking, mobile-friendliness, and many more.
On-page SEO helps the crawlers to understand the relevancy of your site. Whether your site is relevant to people seeking information related to a particular topic or not.
3) Work on Your Technical SEO
Working on your technical SEO is another major step towards a high domain authority score. It allows web crawlers to understand the inner workings of your site.
Your main objective should be to provide the customers with relevant and helpful content. Neglecting technical SEO would not only hurt the brand’s reputation but you would fail to generate revenue.